D E S I G N /// ck

I've been fooling around with the thought of a logo/central concept for this thing- it's an evolving idea that's moving towards what my [future] design firm might be like. "Outside the box" was clever back in the day, but has since become cliche. Yet the original thought behind the phrase is intriguing. With the box representing conventional thought, the phrase suggests that somehow we can get beyond into the implied infinite space "outside." The problem is that the box keeps expanding, and what was outside yesterday is inside today.
My thought is: let's unfold the box. Conventional thinking has much to offer. Let's disassemble it and understand where we came from. Let's explode the pieces and then glue them back together in a new form. Let's examine why some things are inside and others are outside.
Of course, the implication unfolding is that you have to already be outside the box in order to do all that. Without actually stating it. Anyone who has to say they're "outside" probably isn't. I'm not sure where I am, but I'm trying to take "the box" apart and to understand both sides, inside and out. Who knows, maybe there isn't even a box.
How's that for post-modern thinking? Tomorrow's cliche- you heard it here first.