the future?

11 August 2010


Daydreaming and messing around with with logo and name concepts for my possible future firm. "Appalach" is the fictional root word of the mountains I love. I've used it around the internets for a while a user name and it's become a familiar alias, so why not? The logo is supposed to be a folded plane (a design motif I love) and also an abstraction of the way our mountain ridges line up in ascending blues on a clear day. I like "workshop"- it has a hands-on connotation. And hopefully I would offer contracting and fabrication services as well as design, so I thought it'd be appropriate. I see a drafting table next to a table saw... my kind of firm.