what's in the box?
19 October 2009
This a cool concept from industrial designer Naoto Fukasawa, utilizing the philosophy of hari in something as simple as a juice box. He creates a good tension between literalness and function, making something instantly understandable yet experientially new. It's intersting that hari emphasizes "tension" equally with "balance", as these two concepts are often opposed to each other in the Western dualistic mind.
"Fukasawa argues that we have an innate awareness – in his words, a ‘core awareness’ – of design, and in responding to this instinct he arrives at inevitable form."
An understanding of design common to all humans- stemming from our own common intelligent design?
[via D + R]
2 comments:
Perhaps, Psiloiordinary. I think both are possible, but one more likely. If chaos is our natural origin, would we respond instinctively to ordered design? But then again, you could say that evolution is the physical manifestation of common desire to work towards order. Hmmm...
An understanding of design common to all humans- stemming from our own common evolutionary history?